Kohler, a global leader in kitchen and bath design, partnered with ThomasOn360 to reimagine how its products and environments could be showcased digitally. Known for their impeccable design standards and timeless craftsmanship, Kohler needed more than just beautiful imagery. They needed a virtual experience that could reflect the brand’s elegance, innovation, and attention to detail, and bring it to life in an entirely new way.
We developed a fully immersive 360-degree tour that allowed users to step directly into the Kohler showroom experience from anywhere in the world. Every material, reflection, lighting condition, and surface finish was meticulously crafted to ensure that the digital space mirrored the real one with photorealistic accuracy. Our goal was not just to show a product, but to communicate a lifestyle and design ethos.
To create a welcoming and human connection at the start of the experience, we worked with a professional actress to film a custom introduction. This video was seamlessly integrated into the tour and served as a warm, polished entry point that invited users into the Kohler world with clarity and confidence.
To elevate the experience further, we included interactive hotspots and navigation controls that guided users through different collections and space types, allowing for a seamless flow that felt intuitive and luxurious. Users could also click directly on any product they liked within the 360 environment and purchase it instantly, turning the tour into not only a visual showcase but also a fully integrated e-commerce experience.
The visual fidelity and flow of movement gave viewers the feeling of walking through an actual Kohler space, appreciating every detail with clarity and precision.
This 360 experience became a powerful tool for Kohler’s digital marketing, enabling them to tell their story with clarity and impact without relying on physical showroom visits or traditional product displays. It proved especially valuable during key launches and virtual events, where design presentation needed to match the high bar Kohler is known for.
By combining visual craftsmanship with immersive technology, we helped Kohler showcase their world in a way that was as functional as it was inspiring.
Explore the full interactive tour here: https://tours.thomason360.com/clients/Kohler/index.html
Interested in creating something similar? Contact us for a free consultation. With the help of AI-enhanced workflows, we can now bring this level of storytelling to life faster and more efficiently than ever.
