GoodRV, a leader in RV innovation and engineering, partnered with ThomasOn360 to revolutionize how new models are unveiled. The goal was clear: create a fully digital experience that delivers the same emotional impact and excitement as a live tradeshow reveal while pushing the boundaries even further.
The experience opens with a cinematic sequence. Rain begins to fall, the water ripples, and slowly, the RV starts to rise from beneath the surface. As the rain intensifies, the full model emerges in a dramatic reveal that instantly communicates strength, presence, and innovation. This moment sets the stage for an unforgettable virtual experience.
From there, viewers are taken into a fully interactive 360-degree environment. A live-action actor, filmed on a greenscreen and seamlessly integrated into the scene, serves as the tour guide. At each standing point, the actor delivers a unique, location-specific speech, providing insight into the design, materials, and features of the RV. This adds a personal and engaging touch that brings the product to life in a way static imagery never could.
One of the most striking moments features an animated bear flipping upside down and landing on the RV’s roof. This creative visual is both entertaining and symbolic, showcasing the exceptional strength and durability of GoodRV’s aluminum panels in a way that captures attention and leaves a lasting impression.
This project did not just replace an in-person tradeshow. It redefined what a product reveal could be. GoodRV’s virtual tour became a landmark experience, offering a level of interactivity, storytelling, and visual fidelity that raised the bar across the entire industry.
Explore the full interactive tour here: https://tours.thomason360.com/clients/GoodRV/360VR/A/index.html
If your company is looking to create a similar experience or take it even further, we welcome you to contact us for a free consultation. With the support of AI-enhanced tools, we can now deliver these results faster and more efficiently than ever before.
