At ThomasOn360, we don’t just talk about AI — we run on it. As a hybrid creative agency blending human talent with cutting-edge automation, we’ve reimagined how design, branding, and marketing get done. Internally, our team uses AI to supercharge workflows, reduce repetitive tasks, and unlock more time for deep creative thinking. This isn’t just about working faster — it’s about working smarter, more efficiently, and with far greater impact.

And here’s the truth: if your company isn’t using AI yet, you’re already behind — and falling further every day. AI isn’t a trend anymore. It’s infrastructure. The businesses that integrate AI into their core operations are outpacing the competition, cutting costs, and scaling faster than ever before. Those who resist it? They're stuck in manual workflows, bloated overhead, and outdated processes that simply can't keep up.

At ThomasOn360, we’ve fully integrated AI into every part of our workflow — not just as a tool, but as a mindset. From project management to design ideation, content creation, and client communication, AI plays a critical role in helping us deliver high-quality work at speed and scale. Here’s how we do it.

Managing multiple creative projects used to be complex, but AI has transformed how we plan and execute. Our internal systems use automation to prioritize tasks based on scope and deadlines, generate checklists from project briefs, and even identify potential bottlenecks before they happen. With AI handling the operational load, our team spends less time managing and more time creating. Our project managers no longer need to micromanage timelines — they focus on guiding creative strategy and ensuring excellence.

In visual design, speed in the early phase is critical. Instead of spending days exploring ideas, we now use tools like MidJourney and Runway to generate dozens of visual directions in minutes. Whether it’s sketching initial layouts, developing moodboards, or exploring material and form studies, AI gives us a jumpstart. From there, our human designers take over to refine and elevate the results. This dramatically shortens our early-phase timelines, gives clients more options upfront, and allows us to focus on delivering powerful, strategic visuals.

AI is also integral to our content development process. Whether we’re creating blog posts, website copy, or campaign messaging, our writing tools help draft, format, and even edit content at scale. We never publish without a human touch — but we rarely start from scratch. This system accelerates our production timeline, ensures consistency in brand tone, and allows our strategists to spend more time crafting high-impact messaging.

Client feedback is essential, but it can quickly slow down a project if not handled efficiently. We use AI to summarize comments, extract patterns from revision rounds, and even suggest design changes based on structured input. This means faster turnarounds, fewer misunderstandings, and more accurate alignment with client expectations. In some cases, we can even use AI to auto-generate revised renderings based on the latest feedback, cutting days off the revision process.

One of our most powerful internal tools is our AI Chat Agent — available to clients at thomason360.com/ai. Originally built for external use, we also rely on it internally to retrieve past project data, solve creative or technical questions, generate quick design references, and keep the team aligned. It’s an always-on assistant that enhances communication, centralizes knowledge, and helps eliminate wasted time across the board.

What’s equally important is how this technology affects our bottom line. By offloading routine, repetitive work to AI, we’ve significantly reduced the need for extra hands and external contractors. That translates to faster delivery, lower costs, and higher-quality results — all while keeping our team focused on the work that truly matters.

At ThomasOn360, we believe AI doesn’t replace creativity — it unlocks it. Our internal use of AI allows us to stay lean, sharp, and ahead of the curve. It helps us move with clarity and confidence, delivering more value to our clients without compromise. And for those still hesitant about embracing it: the future isn’t coming — it’s already here. If you’re not using AI to power your business now, your competitors are — and they’ll be the ones leading tomorrow.